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What is Fractional CMO?

A fractional CMO serves as a part-time executive in charge of your marketing team, taking full responsibility for your marketing outcomes. 

An exceptional fractional CMO will dive into your objectives and past successes, crafting a comprehensive marketing plan to achieve your targets.

Throughout the process, they'll ensure your team is performing optimally and maintaining high spirits. Additionally, they'll establish efficient systems and processes to transform your marketing into a dependable company asset.

That’s what I do for health and wellness companies. I’d love to hear what your goals are and help you reach them with marketing that gets results.

What does a Fractional CMO do?

An increasing array of businesses are turning to fractional CMO services, leveraging the expertise in strategy and leadership without the need for full-time commitment. Especially beneficial for small to mid-sized companies in their initial phases, a fractional CMO offers the desired flexibility, ensuring that every expenditure contributes value. The typical annual cost of a full-time CMO salary can surpass $250,000.

Innovative Team Collaboration

Cultivate a team that collaborates efficiently and innovatively for improved outcomes.

Maximize Transaction Value

Precisely outline actionable techniques to elevate the average transaction value per customer.

Optimize Roles and Operations

Identify suitable individuals for optimal roles, streamlining operations and establishing a self-managing business model. Spend less time on daily tasks.

Seize Growth Opportunities

Identify lucrative prospects across diverse platforms, propelling business expansion.

Streamline Closed Deals

Uncover accessible prospects within your pipeline, ensuring swift conversions.

Elevate Conversion Rates

Develop systematic approaches, significantly boosting conversion rates across your sales funnel stages.

Customer-Centric Growth

Craft strategies to enhance conversion rates among current customers, fostering increased purchase frequency.

You need a Fractional CMO if:

  • You're overseeing the marketing team instead of focusing on CEO duties 

  • You have uncertainty about the next steps for your marketing campaigns 

  • You lack a defined customer journey or clear campaign KPIs